Before Balaconah, following Saudi Arabia’s advertising scene was difficult. Updates were scattered across personal social media posts, global outlets that rarely focused on the local market, or word-of-mouth. The industry lacked a dedicated platform that spoke in its own voice.

Balaconah filled that gap by providing curated, contextualized news. Unlike LinkedIn, where updates are easy to miss, the site and social media pages offer organized coverage. It also focuses entirely on advertising and marketing. And unlike global trade publications such as AdAge or Campaign, it provides a Saudi perspective.

This positioning makes Balaconah essential for professionals. Agencies and brands now use it to share news of their work. Students and newcomers use it to learn how the market operates. The directory of agencies and professionals offers further clarity, making the field easier to navigate.

At the same time, Balaconah has grown beyond news. With communities like POV, case study articles, and guides, it has become a hub for knowledge-sharing and professional development.

For now, Balaconah stands as Saudi Arabia’s specialized advertising hub. But as the industry grows, the possibility of regional recognition is real. Just as AdAge became a reference for the American market, Balaconah could one day become the reference for the region.

It began as a necessity. It may yet become a standard.

You can visit Balaconah’s website here: https://www.balaconah.com/